Snowfall's creators are young and hungry talents in the gaming field combined with experts in international business, and has been led by Petri Elovaara as CEO since early 2016. Elovaara founded company january 2016 together with Finnish Brand Shop FBS Oy and Mr. Harry Lockmer and turning the company into an established game business. With the company in robust health, it is now time for him to move on to new challenges. We’re pleased to announce that we have appointed Natasha Trygg as Snowfall’s new CEO as his replacement.
Previously, Natasha has worked as the COO of Snowfall, with responsibilities in product management, business development and public relations. With years of experience in game development and being an active member of Finnish gaming industry scene, as board member of Neogames, IGDA Finland and Chairperson of Turku Game Hub, her expertise and established position in the industry make her a perfect candidate for CEO position at Snowfall. Enormous opportunities for Snowfall lie ahead, and we couldn’t be happier with Natasha assuming Petri’s mantle.
Snowfall is working in close collaboration with Moomin Characters Ltd. in order to create strategies for mobile game development using the Moomin brand worldwide. Natasha and Petri will together continue cultivating this strong partnership with Moomin Characters Ltd. By the end of 2017 we plan to release “Moomin Under Sail” for Android and iOS, and by spring 2018 Snowfall will release additional mobile games the titles of which will be announced later this year.
“I’m really pleased with our team, who gives the company their all every single day. As such it was only natural that my successor came from within the team. Natasha has her own network and is a big profile within the gaming industry, which is a great opportunity for the company to rise to the next level. I wish Natasha all the best for the future!” says Petri Elovaara.
Petri Elovaara will continue to serve as Founder, board member and special advisor to the management team. Petri was one of the first to see the massive potential in building a game business around the Moomin brand and is the force behind the growth of the company. We cannot thank him enough for his leadership and contributions, and wish him great luck in his future endeavors.
Development of “Moomin Under Sail” and upcoming games can be followed through our pages www.snowfall.fi and social media channels. Furthermore, Snowfall team plans to work with other strong brands and making games for variety of gaming platforms. For more information and stories from the studio follow our blog posts, events calendar and subscribe for newsletter!